If you are not using email marketing for your restaurant, you are missing out on a huge opportunity to nurture repeat business. Email is the absolute best way for restaurants to market their business—hands down. It’s a bold statement, but I stand behind it 100%. In terms of time, money, and resources, it is also the least expensive method with … Read More
The 7 Deadly Sins of Restaurant Websites
Nothing is more important and potentially more effective for marketing your restaurant than a quality website. Many elements go into creating effective restaurant websites, some of them visible, but a few are not. We’ve identified 7 problems we typically encounter with restaurant websites. They’re deadly, they’re sins, and they are surprisingly common. Chances are, your restaurant is committing at least … Read More
Local SEO: Get Your Restaurant Ranked in Local Searches
There is nothing more powerful or cost-effective for your modern marketing strategy than your website. This goes double if you are in a tourist-heavy city or a university city with tons of people coming and going regularly. Locals and visitors are looking for places to eat and savvy diners don’t rely on pamphlets or coupon books. More and more, they … Read More
Restaurant Homepage: 5 Things That Should Definitely Be There
Homepage: Your First Impression The homepage is where a vast majority of your visits are going to start. It is also where a large number of people will first learn about your restaurant. A great homepage is welcoming and sets the tone for your brand. On a functional level, the homepage should, at a glance, tell the viewer they are … Read More
DIY Website: Will It Work for Your Restaurant?
Pretty much every business needs a website in today’s digital world. If you’re not online, you won’t be on people’s radar. This is absolutely true for restaurants. Studies show that 92% of people search online for restaurants and 75% of them take a look at the menu online before making a decision. Yet, many restauranteurs are reluctant to shoulder the … Read More