Instagram Success: 5 Steps for a Winning Restaurant Strategy

Don CrosslandMarketingLeave a Comment

Instagram Success Strategy for Restaurants

Right now, Instagram is my favorite social media platform for restaurants. It’s visual, it’s friendly (commenters skew way more to the positive), and it’s still fairly ‘unregulated’ (unlike Facebook which has bee seriously curtailed the reach of businesses).  In a previous post, I dropped 7 tips for maximizing social media for your restaurant. If you haven’t read that one, please … Read More

Maximize Social Media: 7 Action Items for Your Restaurant

Don CrosslandMarketing1 Comment

Maximize Social Media - 7 action items for your restaurant

Develop a social media strategy Like most things, your social media will be more successful if you don’t just start out willy-nilly posting anything and everything that comes to mind. Coming up with a strategy will help you be consistent and help you to understand what’s working and what’s not. When defining your social media strategy, the S.M.A.R.T. framework is … Read More

Local SEO: Get Your Restaurant Ranked in Local Searches

Don CrosslandMarketing2 Comments

Local SEO: Get Your Restaurant Ranked in Local Search

There is nothing more powerful or cost-effective for your modern marketing strategy than your website. This goes double if you are in a tourist-heavy city or a university city with tons of people coming and going regularly. Locals and visitors are looking for places to eat and savvy diners don’t rely on pamphlets or coupon books. More and more, they … Read More