We’ve covered the highlights of this topic in previous posts, including 7 Deadly Sins of Restaurant Websites. Having your restaurant menu displayed as only PDF menus on your website is bad for you and bad for your customers. So why do so many restaurants do it? In talking with restaurateurs I’ve encountered two main reasons with a third reason brought … Read More
The 7 Deadly Sins of Restaurant Websites
Nothing is more important and potentially more effective for marketing your restaurant than a quality website. Many elements go into creating effective restaurant websites, some of them visible, but a few are not. We’ve identified 7 problems we typically encounter with restaurant websites. They’re deadly, they’re sins, and they are surprisingly common. Chances are, your restaurant is committing at least … Read More
Restaurant Homepage: 5 Things That Should Definitely Be There
Homepage: Your First Impression The homepage is where a vast majority of your visits are going to start. It is also where a large number of people will first learn about your restaurant. A great homepage is welcoming and sets the tone for your brand. On a functional level, the homepage should, at a glance, tell the viewer they are … Read More
DIY Website: Will It Work for Your Restaurant?
Pretty much every business needs a website in today’s digital world. If you’re not online, you won’t be on people’s radar. This is absolutely true for restaurants. Studies show that 92% of people search online for restaurants and 75% of them take a look at the menu online before making a decision. Yet, many restauranteurs are reluctant to shoulder the … Read More