Keep Your Restaurant Moving Forward During the Pandemic

Don CrosslandMarketingLeave a Comment

There’s a lot of information out there about the coronavirus and the pandemic. Some of it good information, some of it… not so much. The CDC is probably the best resource for accurate information and precautions you should be taking as a restaurant business.  It’s becoming very clear that the restaurant industry is feeling the effects of the pandemic. … Read More

Outsource Your Social Media… To Your Customers

Don CrosslandMarketingLeave a Comment

outsource your social media

You post invitations to your brunch. You post photos of your food. The photos look pretty good. You’re getting over 20 Likes on your Instagram posts and that feels like progress. But, aside from Likes, you’re not getting any engagement, you’re not really growing your audience, and it’s not moving the needle in your revenue. You’re not alone. Most businesses … Read More

The Power of Email Marketing for Restaurants

Don CrosslandMarketingLeave a Comment

email marketing for restaurants

If you are not using email marketing for your restaurant, you are missing out on a huge opportunity to nurture repeat business. Email is the absolute best way for restaurants to market their business—hands down. It’s a bold statement, but I stand behind it 100%. In terms of time, money, and resources, it is also the least expensive method with … Read More

Create Experiences to Grow Reputation & Revenue

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create experiences main image

More than ever, people are craving experiences and memories over things. This trend is driven by Millennials who are quickly becoming the largest demographic. “Acquisition of consumer goods sales are not growing at the same rate as experiential, making memories.” -David Portalatin, food industry advisor, NPD Group While dining out itself is an experience, Millennials, and Gen Z are largely … Read More

PDF Menus vs. Responsive HTML Menus: It’s Not Even Close

Don CrosslandWeb DesignLeave a Comment

We’ve covered the highlights of this topic in previous posts, including 7 Deadly Sins of Restaurant Websites. Having your restaurant menu displayed as only PDF menus on your website is bad for you and bad for your customers. So why do so many restaurants do it? In talking with restaurateurs I’ve encountered two main reasons with a third reason brought … Read More

Instagram Success: 5 Steps for a Winning Restaurant Strategy

Don CrosslandMarketingLeave a Comment

Instagram Success Strategy for Restaurants

Right now, Instagram is my favorite social media platform for restaurants. It’s visual, it’s friendly (commenters skew way more to the positive), and it’s still fairly ‘unregulated’ (unlike Facebook which has bee seriously curtailed the reach of businesses).  In a previous post, I dropped 7 tips for maximizing social media for your restaurant. If you haven’t read that one, please … Read More