Create Experiences to Grow Reputation & Revenue

Don CrosslandMarketingLeave a Comment

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More than ever, people are craving experiences and memories over things. This trend is driven by Millennials who are quickly becoming the largest demographic. “Acquisition of consumer goods sales are not growing at the same rate as experiential, making memories.” -David Portalatin, food industry advisor, NPD Group While dining out itself is an experience, Millennials, and Gen Z are largely … Read More

The 7 Deadly Sins of Restaurant Websites

Don CrosslandWeb DesignLeave a Comment

Nothing is more important and potentially more effective for marketing your restaurant than a quality website. Many elements go into creating effective restaurant websites, some of them visible, but a few are not. We’ve identified 7 problems we typically encounter with restaurant websites. They’re deadly, they’re sins, and they are surprisingly common. Chances are, your restaurant is committing at least … Read More

Professional Photography: Why You Need It for Your Restaurant

Don CrosslandPhotography2 Comments

Professional Photography: Why You Need It for Your Restaurant

Full disclosure: I am a food photographer. This makes me very biased about why restaurants need professional photography. Given my background, you might think this is a very easy article to write. But it has actually been pretty difficult for two main reasons. The first one is, as I stated, I am biased. So, writing an objective article about this … Read More

DIY Website: Will It Work for Your Restaurant?

Don CrosslandWeb DesignLeave a Comment

Pretty much every business needs a website in today’s digital world. If you’re not online, you won’t be on people’s radar. This is absolutely true for restaurants. Studies show that 92% of people search online for restaurants and 75% of them take a look at the menu online before making a decision. Yet, many restauranteurs are reluctant to shoulder the … Read More