Online reviews are either the bane of a restaurant’s existence or the bread & butter on which they feed. There’s not a lot of space in-between. If you are not saddened or maddened by them, you are probably ignoring them. It might be a good tactic for your sanity, but its a very bad tactic for your business. Recent survey … Read More
Create Experiences to Grow Reputation & Revenue
More than ever, people are craving experiences and memories over things. This trend is driven by Millennials who are quickly becoming the largest demographic. “Acquisition of consumer goods sales are not growing at the same rate as experiential, making memories.” -David Portalatin, food industry advisor, NPD Group While dining out itself is an experience, Millennials, and Gen Z are largely … Read More
The 7 Deadly Sins of Restaurant Websites
Nothing is more important and potentially more effective for marketing your restaurant than a quality website. Many elements go into creating effective restaurant websites, some of them visible, but a few are not. We’ve identified 7 problems we typically encounter with restaurant websites. They’re deadly, they’re sins, and they are surprisingly common. Chances are, your restaurant is committing at least … Read More
Professional Photography: Why You Need It for Your Restaurant
Full disclosure: I am a food photographer. This makes me very biased about why restaurants need professional photography. Given my background, you might think this is a very easy article to write. But it has actually been pretty difficult for two main reasons. The first one is, as I stated, I am biased. So, writing an objective article about this … Read More
Restaurant Homepage: 5 Things That Should Definitely Be There
Homepage: Your First Impression The homepage is where a vast majority of your visits are going to start. It is also where a large number of people will first learn about your restaurant. A great homepage is welcoming and sets the tone for your brand. On a functional level, the homepage should, at a glance, tell the viewer they are … Read More
DIY Website: Will It Work for Your Restaurant?
Pretty much every business needs a website in today’s digital world. If you’re not online, you won’t be on people’s radar. This is absolutely true for restaurants. Studies show that 92% of people search online for restaurants and 75% of them take a look at the menu online before making a decision. Yet, many restauranteurs are reluctant to shoulder the … Read More