Develop a social media strategy Like most things, your social media will be more successful if you don’t just start out willy-nilly posting anything and everything that comes to mind. Coming up with a strategy will help you be consistent and help you to understand what’s working and what’s not. When defining your social media strategy, the S.M.A.R.T. framework is … Read More
The 7 Deadly Sins of Restaurant Websites
Nothing is more important and potentially more effective for marketing your restaurant than a quality website. Many elements go into creating effective restaurant websites, some of them visible, but a few are not. We’ve identified 7 problems we typically encounter with restaurant websites. They’re deadly, they’re sins, and they are surprisingly common. Chances are, your restaurant is committing at least … Read More
Local SEO: Get Your Restaurant Ranked in Local Searches
There is nothing more powerful or cost-effective for your modern marketing strategy than your website. This goes double if you are in a tourist-heavy city or a university city with tons of people coming and going regularly. Locals and visitors are looking for places to eat and savvy diners don’t rely on pamphlets or coupon books. More and more, they … Read More
Professional Photography: Why You Need It for Your Restaurant
Full disclosure: I am a food photographer. This makes me very biased about why restaurants need professional photography. Given my background, you might think this is a very easy article to write. But it has actually been pretty difficult for two main reasons. The first one is, as I stated, I am biased. So, writing an objective article about this … Read More
Restaurant Homepage: 5 Things That Should Definitely Be There
Homepage: Your First Impression The homepage is where a vast majority of your visits are going to start. It is also where a large number of people will first learn about your restaurant. A great homepage is welcoming and sets the tone for your brand. On a functional level, the homepage should, at a glance, tell the viewer they are … Read More
DIY Website: Will It Work for Your Restaurant?
Pretty much every business needs a website in today’s digital world. If you’re not online, you won’t be on people’s radar. This is absolutely true for restaurants. Studies show that 92% of people search online for restaurants and 75% of them take a look at the menu online before making a decision. Yet, many restauranteurs are reluctant to shoulder the … Read More
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