Schitt’s getting real. And I know you’re feeling it. I’m feeling it, too since I threw my lot in with the restaurant industry (no regrets). So… we’re in this together. I have never met more passionate, hard-working people in any other sector I’ve worked with I’m my career. My hope is, by working together, we can all help each other … Read More
Keep Your Restaurant Moving Forward During the Pandemic
There’s a lot of information out there about the coronavirus and the pandemic. Some of it good information, some of it… not so much. The CDC is probably the best resource for accurate information and precautions you should be taking as a restaurant business.  It’s becoming very clear that the restaurant industry is feeling the effects of the pandemic. … Read More
Outsource Your Social Media… To Your Customers
You post invitations to your brunch. You post photos of your food. The photos look pretty good. You’re getting over 20 Likes on your Instagram posts and that feels like progress. But, aside from Likes, you’re not getting any engagement, you’re not really growing your audience, and it’s not moving the needle in your revenue. You’re not alone. Most businesses … Read More
Online Reviews: How To Make Them Work For You (even the bad ones)
Online reviews are either the bane of a restaurant’s existence or the bread & butter on which they feed. There’s not a lot of space in-between. If you are not saddened or maddened by them, you are probably ignoring them. It might be a good tactic for your sanity, but its a very bad tactic for your business. Recent survey … Read More
The Power of Email Marketing for Restaurants
If you are not using email marketing for your restaurant, you are missing out on a huge opportunity to nurture repeat business. Email is the absolute best way for restaurants to market their business—hands down. It’s a bold statement, but I stand behind it 100%. In terms of time, money, and resources, it is also the least expensive method with … Read More
Create Experiences to Grow Reputation & Revenue
More than ever, people are craving experiences and memories over things. This trend is driven by Millennials who are quickly becoming the largest demographic. “Acquisition of consumer goods sales are not growing at the same rate as experiential, making memories.” -David Portalatin, food industry advisor, NPD Group While dining out itself is an experience, Millennials, and Gen Z are largely … Read More
PDF Menus vs. Responsive HTML Menus: It’s Not Even Close
We’ve covered the highlights of this topic in previous posts, including 7 Deadly Sins of Restaurant Websites. Having your restaurant menu displayed as only PDF menus on your website is bad for you and bad for your customers. So why do so many restaurants do it? In talking with restaurateurs I’ve encountered two main reasons with a third reason brought … Read More
Instagram Success: 5 Steps for a Winning Restaurant Strategy
Right now, Instagram is my favorite social media platform for restaurants. It’s visual, it’s friendly (commenters skew way more to the positive), and it’s still fairly ‘unregulated’ (unlike Facebook which has bee seriously curtailed the reach of businesses). In a previous post, I dropped 7 tips for maximizing social media for your restaurant. If you haven’t read that one, please … Read More
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