Keep Your Restaurant Moving Forward During the Pandemic

Don CrosslandMarketingLeave a Comment

There’s a lot of information out there about the coronavirus and the pandemic. Some of it good information, some of it… not so much. The CDC is probably the best resource for accurate information and precautions you should be taking as a restaurant business.  It’s becoming very clear that the restaurant industry is feeling the effects of the pandemic. … Read More

Outsource Your Social Media… To Your Customers

Don CrosslandMarketingLeave a Comment

outsource your social media

You post invitations to your brunch. You post photos of your food. The photos look pretty good. You’re getting over 20 Likes on your Instagram posts and that feels like progress. But, aside from Likes, you’re not getting any engagement, you’re not really growing your audience, and it’s not moving the needle in your revenue. You’re not alone. Most businesses … Read More

Instagram Success: 5 Steps for a Winning Restaurant Strategy

Don CrosslandMarketingLeave a Comment

Instagram Success Strategy for Restaurants

Right now, Instagram is my favorite social media platform for restaurants. It’s visual, it’s friendly (commenters skew way more to the positive), and it’s still fairly ‘unregulated’ (unlike Facebook which has bee seriously curtailed the reach of businesses).  In a previous post, I dropped 7 tips for maximizing social media for your restaurant. If you haven’t read that one, please … Read More

Maximize Social Media: 7 Action Items for Your Restaurant

Don CrosslandMarketing1 Comment

Maximize Social Media - 7 action items for your restaurant

Develop a social media strategy Like most things, your social media will be more successful if you don’t just start out willy-nilly posting anything and everything that comes to mind. Coming up with a strategy will help you be consistent and help you to understand what’s working and what’s not. When defining your social media strategy, the S.M.A.R.T. framework is … Read More