Online reviews are either the bane of a restaurant’s existence or the bread & butter on which they feed. There’s not a lot of space in-between. If you are not saddened or maddened by them, you are probably ignoring them. It might be a good tactic for your sanity, but its a very bad tactic for your business. Recent survey … Read More
PDF Menus vs. Responsive HTML Menus: It’s Not Even Close
We’ve covered the highlights of this topic in previous posts, including 7 Deadly Sins of Restaurant Websites. Having your restaurant menu displayed as only PDF menus on your website is bad for you and bad for your customers. So why do so many restaurants do it? In talking with restaurateurs I’ve encountered two main reasons with a third reason brought … Read More
Local SEO: Get Your Restaurant Ranked in Local Searches
There is nothing more powerful or cost-effective for your modern marketing strategy than your website. This goes double if you are in a tourist-heavy city or a university city with tons of people coming and going regularly. Locals and visitors are looking for places to eat and savvy diners don’t rely on pamphlets or coupon books. More and more, they … Read More