You post invitations to your brunch. You post photos of your food. The photos look pretty good. You’re getting over 20 Likes on your Instagram posts and that feels like progress. But, aside from Likes, you’re not getting any engagement, you’re not really growing your audience, and it’s not moving the needle in your revenue. You’re not alone. Most businesses … Read More

Right now, Instagram is my favorite social media platform for restaurants. It’s visual, it’s friendly (commenters skew way more to the positive), and it’s still fairly ‘unregulated’ (unlike Facebook which has bee seriously curtailed the reach of businesses).  In a previous post, I dropped 7 tips for maximizing social media for your restaurant. If you haven’t read that one, please … Read More