Keep Your Restaurant Moving Forward During the Pandemic

Don CrosslandMarketingLeave a Comment

There’s a lot of information out there about the coronavirus and the pandemic. Some of it good information, some of it… not so much. The CDC is probably the best resource for accurate information and precautions you should be taking as a restaurant business.  It’s becoming very clear that the restaurant industry is feeling the effects of the pandemic. … Read More

The Power of Email Marketing for Restaurants

Don CrosslandMarketingLeave a Comment

email marketing for restaurants

If you are not using email marketing for your restaurant, you are missing out on a huge opportunity to nurture repeat business. Email is the absolute best way for restaurants to market their business—hands down. It’s a bold statement, but I stand behind it 100%. In terms of time, money, and resources, it is also the least expensive method with … Read More

Create Experiences to Grow Reputation & Revenue

Don CrosslandMarketingLeave a Comment

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More than ever, people are craving experiences and memories over things. This trend is driven by Millennials who are quickly becoming the largest demographic. “Acquisition of consumer goods sales are not growing at the same rate as experiential, making memories.” -David Portalatin, food industry advisor, NPD Group While dining out itself is an experience, Millennials, and Gen Z are largely … Read More