Ippei Japanese Bistro
What We Did
Art Direction, Photography, and Design
Ippei Japanese Bistro Site
The mandate was clear – Ippei Japanese Bistro wanted their site to reflect the modern aesthetics represented by their restaurant and the neo-Japanese cuisine they served. They wanted a clean, dramatic site so we went with a black background to make the red logo and bright, colorful food photography pop. The cinemagraph was used to give the home page some motion and an artistic shoot on black glass created the stylistic sushi images.