What We Did
Photography, Art Direction, and Design
Catch-22 Cafe Website
Catch-22 Cafe evolved into a very hip, yet neighborhood-friendly coffee shop and cafe. Their old site was outdated with old PDF menus and images they used from customers and social media. They were in need of a site that reflected the brand and culture they had built at their location.
Since the clientele was younger, they knew their audience were smartphone-centric so the site had to look good and be easy navigate on a small screen. The proposed design called for something very clean, simple, and efficient. The cafe itself is inside an old warehouse with red brick and exposed wood trusses and Chef Sydney created a menu with beautiful food so we knew we could use photography to create the drama and appeal of the site rather than making it more complex. The owners felt the completed site complimented their in-house experience perfectly.